How to Create the Best Blog Post Headlines

Appeal to emotions

People are emotional. Cater to that and make them need to know what you have to say.

Example: Why steve jobs wouldn’t let his kids use ipads (and why you shouldn’t either)

Write for your audience

If you’ve done your market research, then you should know exactly who you’re talking to. Now let them know you’re speaking directly to them.

Example: Want to become a successful blogger? Here’s how!

Do keyword research

In order to rank on google, you have to be using words that people are actually searching for.

Example: Can you become a successful blogger without a niche?

Take note of headlines that attract you

Chances are, you are apart of your target demographic. The same way certain headlines catch your attention, are how they’ll catch the attention of your audience.

Example: Top time management skills for working stay at home moms

Take note of popular headlines in your niche

Popular headlines are popular for a reason. Take note of the very first headlines that come up when you type keywords into google.

Example: I typed in “mom blog” and got 18 Top Mom Blogs that keep it real about motherhood

Be specific

Make sure readers know right away that they will get value from reading your article. Don’t use How to Cook and expect millions of page views.

Example: Restaurant style pan seared salmon from your kitchen! An epic recipe guide

Use numbers

Number posts are extremely popular. Give out some strategies, tips, secrets, tricks, techniques, or methods that your readers will find valuable. The great thing about these list posts is that people tend to refer back to them again and again, increasing page views.

Example: 22 ways you can make life easier as a working mom

Include a timeline

Including a speedy timeline can be appealing to most people. Time is valuable after all, so if you can help people save some of it, they will definitely be all ears!

Example: Here’s how you can launch your mom blog in less than 7 days!

Create urgency

Creating urgency is a great marketing strategy because it triggers emotion in consumers. It causes a panic and need for immediate action. These headlines are great for affiliate or sponsored posts.

Example: You NEED this blogging course if you want to start making $10k+ every month!

Suggest manipulation

People are quick to believe they are being deceived or manipulated, so headlines like these are great for getting clicks.

Example: 50 lies kids say that parents always believe

Beginners guide

These are great for bringing in new readers. Be sure to add a strong call to action to these posts so you can increase your pageviews with binge reads.

Example: How to start a mom blog: Beginners guide

Be controversial

While this may backfire if you don’t do it sensibly, controversy has a way of sparking people’s interest. We’ve all fell victim to a clickbait article because of its questionable headline.

Example: Spanking kids: Necessary discipline or abuse?

Keep it between 30 and 70 characters

You don’t want your headline to be cut off when it finally ranks in google search. You also don’t want it to be too short that it’s vague and lacks keywords.

Example: How to Create the Best Blog Post Headlines

Write your blog posts first

You can always write the full blog post and then come up with a headline later. If you are stuck on how to come up with good blog post ideas, check this out.

Share your experience

You can always write a blog post about your personal story. Share details of your life that you are comfortable with and use the headline to evoke curiosity but still have a clear message.

Example: What i learned from being a broke single mom at 17